CONTEMPORARY TOPICS 1
UNIT 1. PSYCHOLOGY : Happiness
Good morning, everybody. Today I want to get started with the main topic of this course; Happiness. First, I want to talk about how psychologists like myself measure happiness. Then we'll look at some common characteristics of happy people. And finally, we'll look at whether or not we can change our level of happiness, in other words
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Phone calls for the wrong number seem to come at very inconvenient times. a few weeks ago I was getting comfortable with a snack and a movie movie when suddenly the phone rang. As I was running to the phone, I tripped phone and picked it up, a strange voice asked for Julie.
I also get wrong numbers when I’m in the bathtub. last weekend I was enjoying a nice hot bath when, of c
time Chattering with friends
11-12 P.M. (7-8 hrs. a day) Go to bed 1-2 A.M. (4-5 hrs. a day)
none Private education institute 6-9 P.M.
none Reading room 9 P.M. – 1 A.M.
Reading books Hobby none
Speech Therapist Future career English Teacher
Future career path Recent worries GPA,
college entrance examination
A trip with family Plan for upcoming summer Supplementary classes,
Private
Round 2
Goals:
- Promote newly launched product, Kiddie
- Reduce setup time
- Increase the productivity
- Motivate workers
Kiddie becomes market leader
(with 43,000 units, $300)
Increase in total capacity
Failure in reduction of setup time
due to decreased Batch size.
Implication:
- Lost bike shop and sports store retailers
because of the relatively l